johntaylorspain No matter how carefully you craft your campaigns, emails that don’t reach inboxes can hurt your deliverability and ruin the reputation of your entire brand. It’s easy to avoid this problem by verifying real email addresses before you send. There are several ways to do this, but some methods require a technical background and others can be time-consuming.
Manual Methods
One of the simplest ways to check whether an email address is valid is by doing a Google search. Since people leave digital traces all over the internet, a simple search should reveal whether or not their email address exists. However, this isn’t a foolproof solution because even valid addresses might be used for spammy activities or may have been set up for temporary use.
Another option is using a ping test, which involves connecting to the mail server of an email address and determining whether or not it’s functioning. This is a little more technical than a simple search because it requires enabling Telnet, opening Command Prompt, and using commands to discover the email server’s domain, ping the email address, and simulate sending an email without actually delivering it.
Verify real email address are more accurate than manual methods because they connect directly with an email server to confirm that an address is real. This helps prevent bad actors from buying or collecting aged or disposable email addresses that can’t be delivered and leads to better data quality and improved campaign performance.